Content Optimization Tips for Blogging Moms
So you’re mom and you’ve decided to take up blogging. What do you need to make your blog a success? Web content optimization – that’s what! Blogging requires a great deal of commitment in both time and effort. It is no doubt frustrating to find your blog on the tenth page of Google search results despite so much effort. This article will show you simple steps to rank higher on Google search engine result page (SERP). If you don’t have much time to read, contact a content optimization company in NYC for a free consultation about your content.
What is Content Optimization?
Web content optimization is the key to creating online awareness for your blog. It is the practice of writing and structuring blog content to make it possible for search engines to publish your content to its target audience.
Having good information to pass to your target audience, which might be mom bloggers like you, is not enough. You need to convince Google algorithms that your content contains up-to-date information when compared to other sites on its first page. Without search engine optimization, your content will not be visible to its target audience.
Digital content optimization for SEO involves inserting the appropriate keywords all through your content on that topic. For better results, try to incorporate related keywords and queries into your content. Keywords may be a phrase or series of words strung together called long tail keywords. An example of a long tail keyword search is “best strollers for a one-year old baby.”
Another content optimization strategy is making your content appealing and exhaustive enough to accrue links and shares. To gain links from other mom blogs, ensure that your blog posts contain all necessary information about the topic. From time to time, update your content with the latest information and insert links to other articles on your blog.
Proper Keyword Research
Researching keywords helps you to know the words your audience will type when looking for information on your content. After which you would have to analyze, compare and select the specific keywords that are relevant for your website. Without solid keyword research, you risk posting content no one is ever going to find.
Before you start your keyword research, make sure you have adequate knowledge on the topic you’re writing on. Then, try to come up with proper root keywords for your topic. Root keywords are the most basic part of your keyword research. It determines what your content is centered on and helps you to know the sites you’re competing with.
Pay attention to what your audience is looking for. Despite knowing what the keywords for a topic are, it is useless to stuff your content with those words hoping to rank higher. Google algorithms considers the words used and what the query is about to determine the user’s search intent.
Keyword Research Services
Keyword research is no easy task especially with your mom duties. Here are some services that can help you with the research.
- Company Name: Successunscrambled
Pricing: $27 monthly, $81 quarterly, $157 every 6 months, $299 yearly.
What to expect: You’ll get a 3-page document listing keywords and recommendations for affiliate marketing.
- Company Name: Loganix
Pricing: $149 for 1 order
What to expect: A comprehensive keywords list for your site and option to see a sample before engaging their service.
- Company Name: Spectroomz
Pricing: $399 per report (upfront)
What to expect: In addition to a well researched list of keywords, you get data to guide you on the areas you should concentrate on in your content.
Are the prices too high for you? You can also find keyword research services on freelance sites like fiverr.
Getting Some Idea from Other Blogs
This is especially recommended if you know next to nothing about blog content optimization. The blogs you choose to get ideas from should ordinarily be other mom blogs like yours. However you may choose to explore other topics and analyze why certain sites rank higher than the others with content on the same topic.
When trying to get ideas from other sites, pay close attention to the structure of the posts. Google algorithm favors content with well-defined structure using proper H1 or H2 headings for each section of the article. Also, take note of how Google ranks sites with pictures and internal linking in their content.
Create Content That Fully Explains Topic
One major factor that determines whether a site would rank high on the search engine result page is how thorough the article is. Your article’s comprehensiveness has a bearing on other factors, which helps to boost your ranking. So your first goal should be to write an article containing all necessary information on the topic.
Writing a comprehensive article does not necessarily mean that the article must be lengthy. In fact, length has nothing to do with comprehensiveness. According to Google on its SEO starter guide which says, “…provide an appropriate amount of content for your subject. Creating high quality content takes a significant amount of at least one of the following: time, effort, expertise, and talent/skill. Make sure content is factually accurate, clearly written and comprehensive…avoid providing insufficient content for the purpose of the page.”
To write an appropriate amount of content, go through all the articles in the first page of Google to get a feel of the word count. Getting the word count of those articles alone will not count for much in competitive analysis, but it’s good to know the word count Google algorithm considers “appropriate” for your topic. You can then use this as a word count guide for your own article.
Also, note the subtopics of other competing sites included in their content. The goal here is to find something they missed. When creating your own content, discuss all the subtopics covered by top ranking sites then, add novel ones.
Open Comments and Respond to Them
Answering comments is one of the duties of a blog owner. Readers tend to react to the information on blogs by posting either good or bad comments. Giving a response is another task on its own and some comments might require a great deal of mental diplomacy. However, the effort is not futile because your response will improve content optimization.
As a mom blogger, you should see comments as an essential part of your content. Comments usually have long tailed keywords, which will boost your ranking and increase traffic to your blog. Once you develop the habit of responding to comments, readers will await your response after dropping comments. This will bring them back to your site to read your response. If you give good value in your replies, you are likely to retain visitors and improve online awareness and site credibility.
If your post is good enough for readers to leave comments, then they are also likely to be shared on social media. Try to encourage readers to drop comments and respond to them as soon as possible. More responses will generate more comments and more comments will increase shares on social media, which will in turn boost your blog traffic and rankings.
When responding to comments, you can also include links in your response. By doing so, you will be creating more awareness for other previously written articles. Including links in comments will also boost your internal linking which is another factor Google algorithm considers in web content optimization. However, only include links in comments where the commenter seeks information contained in the link.
Use Google Search Console to Get Insights
Google search console is a useful tool for digital content optimization. Though many people have expressed doubts about the accuracy of data it provides, it is still a good tool for Google’s search and data indexing. The information it provides can be used to improve your page ranking.
Indexing is one of the major functions of Google search console. It is the use of bots by Google to carry out an analysis on the internet pages, check out their content, and put them in good order. This process is quite difficult which is why Google uses Search Console portal to allow webmasters to inform Google on what should be indexed and what should not. Basically, you need to use Google search console to tell Google about your website so it can be indexed properly.
To index your website, the first thing to do is to register your account and website on google by following the instructions in the link. Then, create a sitemap. A sitemap file informs Google crawlers about the content of your site and how it links single pages to certain files. Follow this guide to create a sitemap. Then, sign into Google and upload the sitemap by clicking on sitemap in the index section. The index coverage section is above the sitemap and it reveals the status of your pages. The statuses are usually classified as valid, valid without warnings, excluded or error. Pages with errors statuses are not indexed which means they cannot be found on google. From the errors tab, click on the error you want to fix and follow Google’s process on how to correct the error.
Google search console can also provide data on the search terms that leads users to your page. With this info, you can optimize more on these keywords to generate more traffic to your blog. Navigate to the performance section and click “search results.” You will see a report on how your pages have been faring on Google search. This includes numbers of clicks, impressions and Click-Through-Rate. For excellent results, you may engage a content optimization company in NYC.
